Promotional Video Production for X Planet Games

The Brief

X Planet Games has been a fixture in Mississauga’s tabletop gaming community since 2010. The store built its reputation around board games, collectible card games, and miniature wargaming. As store manager, my role went beyond operations. I was there to grow the audience.

That meant creating video content. Most hobby shops weren’t producing video at all. So I saw an opening and took it.

The Approach

The concept started simple. Pick a product the store just received, play test it, and turn that experience into something worth watching. Informative, but entertaining. A recommendation from someone who actually played the game, not a corporate advertisement.

Every video went through Adobe Premiere Pro from start to finish. I published the final cuts to YouTube and Facebook, targeting both new audiences and the store’s existing community. The format was deliberately lo-fi. Mid-2000s YouTube energy. Personal, direct, and honest about what the game was.

Onitama is a two-player abstract strategy game. Clean, precise, and deeply replayable. The video captures the game’s pace and competitive tension. Rather than describe the rules, the focus was on how it feels to play it.
The Grizzled is a cooperative board game set in World War I. Dark theme, strong mechanics, and a genuine emotional pull. This video showcases the product while capturing what makes it compelling as a play experience. The goal was simple: make someone want to come in and buy it.

The Results

The videos drove a 40% increase in engagement on the X Planet Games Facebook page. For a local hobby shop competing for attention against major retailers and online stores, that kind of lift from organic content is meaningful.

But the longer impact mattered more. After leaving the role, the groundwork laid during this period carried forward. The store built out a full livestreaming setup and now produces top-down recordings of Warhammer games for their audience. The content direction, the audience habits, and the infrastructure behind that operation grew directly from what started here.

What This Project Was

There was no marketing budget. No production team. Just a camera, Adobe Premiere Pro, and a genuine understanding of the audience. The results came from knowing the products, respecting the community, and making content that was actually worth watching.

That approach has not changed.