Projects
A collection of end-to-end projects spanning event production, brand development, community building, and creative direction. Each project represents a full cycle from concept to execution
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Designed in Ontario: The S.O.C.C. Merchandise Collection
A breakdown of the design and production process behind the S.O.C.C. merchandise collection, including custom apparel sewn by House of Blanks and screen printed by Paranoid Print Company, produced entirely within Ontario.
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S.O.C.C.: Building Ontario’s Competitive Commander Scene from the Ground Up
How a problem with Ontario’s competitive Magic scene turned into a 200-member community, a sold-out tournament, and a merch line produced in Ontario